A practical, organizer-friendly guide to modern event payments—covering mobile and onsite checkout, contactless options, transparent pricing, and unified reporting. See how Brushfire Ticketing + Square streamline revenue across tickets, concessions, and merchandise with real-world case studies and actionable steps.
Payment processing isn’t just a behind-the-scenes task—it directly impacts both your attendees’ experience and your organization’s bottom line. With over 70% of ticket purchases now happening on mobile, a smooth, mobile-friendly checkout is essential. If your processor doesn’t deliver, you’re leaving sales behind. Brushfire Ticketing makes this simple, especially when paired with Square. While Stripe and Square both excel online, Square’s tight integration with Brushfire Ticketing ensures backend reporting and reconciliation are seamless, saving time and reducing headaches for organizers.
Onsite hardware reliability is just as important. At gates, concession stands, or merchandise tables, your card readers need to “just work.” Square is known for sleek, durable terminals that don’t require complicated setup, giving organizers confidence that transactions will run smoothly even during peak sales periods.
Attendees also expect flexibility. They want options beyond swiping a card—they’re looking for Apple Pay, Google Pay, and tap-to-pay/contactless solutions. Square provides these options natively across its hardware, giving attendees the fast, convenient checkout experience they expect. Offering mobile wallets can even increase impulse purchases, as attendees are 20% more likely to add a drink, merchandise item, or extra ticket when checkout is seamless and contactless.
Trust and security are critical. Both Stripe and Square are PCI-compliant with industry-leading fraud protection, but Square’s flat, transparent pricing helps reduce surprise fees from disputes or chargebacks—a particularly important factor for events with large, one-time surges in sales.
With Brushfire Ticketing, Square provides real-time reporting and analytics, syncing all sales data directly into one dashboard. Organizers can see hourly sales updates, itemized concession or merchandise data, and easily export information for finance teams. A regional sports league using Brushfire Ticketing + Square, for instance, was able to track tickets, concessions, and merchandise in one place, simplifying reporting for their athletic department’s finance office.
The integration between Brushfire Ticketing and Square creates a truly unified system. Online and onsite sales are automatically tracked together, eliminating the need to juggle separate processors. Payouts are faster too—deposits hit your account as soon as the next business day. And because Square’s cloud-based infrastructure scales automatically, it handles surges effortlessly, whether you’re running a 500-person conference or a 50,000-person festival. Even when thousands of fans rush your site in the first few minutes of a presale, transactions continue smoothly without interruption.
Slow payouts, hidden fees, or unreliable onsite card readers can turn a smooth event into a logistical headache. Whether you’re starting from scratch or already using Brushfire Ticketing with Stripe, this guide explains how Square can be a better fit, especially when combining online and onsite sales.
Inside the Playbook, you’ll find:
Real-World Case Studies – From the Dallas Sports Commission to Piney Park and the Oklahoma Warriors, see how Brushfire Ticketing + Square solved real event challenges.
Whether you run a festival, sports league, or family attraction, this Playbook is your go-to guide for making payment processing seamless, profitable, and stress-free.
Download The Official Payment Processing Playbook and take the guesswork out of your next payment strategy.
