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Piney Park

Creating Holiday Magic with the Gift of Partnership and Streamlined Ticketing

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Piney Park, a family and friend-owned business in Marshall, TX, opened its gates in the winter of 2021, debuting its Trail of Lights attraction. They strive to offer unforgettable family-friendly fun, from their Winter Lights Trail and visits with Santa to their new Fall Festival and Spooky Trail attractions. You can be sure to find something for everyone, with food trucks, barrel trains, mazes, fireworks, and more. Piney Park welcomes thousands of guests to explore its wondrous attractions from Fall through Winter.

Challenges

Starting a new business, not to mention an attraction, can be challenging enough. Brushfire was ready to take on the challenge to support Piney Park from start to finish to make this experience as smooth as possible for all involved. Having no prior experience in the world of attractions and ticketing, the team at Piney Park wanted all of the support and training they could get to ensure their guests had the best first experience upon purchasing tickets online or in person. With Brushfire, the online and walk-up purchasing process is simple and quick so your guests are not waiting around in a long line.

Solutions

Brushfire partnered with Piney Park to help launch their new attraction and welcome their first-time guests. In order to ensure all went smoothly on opening day, Brushfire sent out on-site support specialists to train park staff on how to use the platform. This included everything from reconciling revenue and reporting to daily ticket booth management. Brushfire also helped with ticket booth setup, by assessing what was needed and then providing plenty of rental equipment. Piney Park had iPads and stands, Ticket/Receipt Printers, Cash Drawers, and Square Readers on-site for opening day. Brushfire not only supplied quality rental equipment but also provided a dedicated on-site support specialist ready to help tackle any potential hiccups for the first 3 days the attraction opened.

Furthermore, Brushfire knows that with attraction ticketing needs comes the search for a solid payment gateway. Prior to the partnership, Piney Park discovered Square. And because Brushfire has built a dynamic connection with Square, Piney Park found they could easily streamline payments, improve reporting, and speed-up checkout. This integration maximized the efficiency needed and enhanced the experience of the guests, from online payment processing to walk-up purchases in real-time.

"I love that the Brushfire POS system is so similar to the Square POS in that we can easily train one person to work both areas, giving us flexibility with staffing."
Jimmy Coulter
Operations Manager

By having on-site support and training, Piney Park was prepared to hit the ground running with a solid framework heading into their first, of many, opening days.

To date, Piney Park has welcomed almost 65,000 attendees as they head into their second Christmas season, which is already looking to be better than last year. They are on track to increase their Christmas season revenue by 30 percent.

Brushfire strives to provide the best platform and tools to ensure that you have a successful experience. Our partners deserve the peace of mind that they are working with both quality technology and support. 

Want to unlock more industry tips and tricks? Check out our guide to holiday ticketing success, and follow our blog to learn why you should partner with Brushfire this holiday season.

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