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Holiday Event Ticketing: 6 Crucial Factors to Consider

Ready to redefine your event management? Discover how Brushfire can help you create memorable experiences for your attendees.

The holiday season is just around the corner, and it’s high time to start planning for your events. Whether it’s a holiday party for your company, a fundraiser for a cause, or a concert for your community, ticketing is an essential aspect of your event planning process.

Choosing the right ticketing platform can make a massive difference in how your event runs and its success. With so many platforms out there, it can be difficult to know where to start. That’s why we’ve compiled a list of the top six things to consider when choosing a ticketing platform.

6 things to consider when choosing a ticketing platform

1. Support

Not all ticketing platforms are created equal. When it comes to customer service and support, it is crucial to choose a platform that offers excellent support services, including support for your event attendees. When dealing with ticketing issues, you need prompt attention and resolution. If your ticketing platform doesn’t offer support, you risk losing sales and customer satisfaction, ultimately losing time and attention that could be spent coordinating your event.

2. Assigned Seat Ticketing

If you’re planning an event that includes assigned seating, then it’s essential to choose a ticketing platform that provides solutions for optimized seating. Let attendees choose their preferred seat while offering varying prices based on location. With a custom seating map designed for your venue, you can sell tickets through an interactive seating chart. This feature can also help you maximize attendance by avoiding overbooking.

3. Customizable Event Pages

When promoting your holiday event, you want to make a lasting impression with your invitation. A ticketing platform that allows you to customize your event pages with your logo, images, and branding increases the legitimacy of your event and enhances your guest experience.

4. Customizable Registration Forms

Depending on the complexity of your event, you may require more information from your attendees. A ticketing platform with customizable registration forms can collect all the necessary information, saving you time down the line. With custom registration forms, you can know your guests and their preferences, and plan your holiday event accordingly.

5. Promotional Strategies

A robust ticketing platform should provide promotional features to help you boost your sales and maximize attendance. The platform should enable you to create discounts, promo codes, early bird pricing, group pricing, etc. It should also have email marketing features that allow you to communicate with your guests easily. Most importantly, you should be able to embed the ticketing experience on your website so guests aren’t taken away from your domain.

6. Easy Payment Processing

Choosing a ticketing platform with easy payment processing that accepts different payment modes ensures seamless and hassle-free transactions. The payment process should be secure, transparent, and straightforward. The last thing you want is to frustrate your attendees with a complicated payment process. That’s why Brushfire partnered with Square to make event payments easier than ever.

Take on the holidays with Brushfire

If you’re seeking a ticketing platform that offers these 6 key features and much more, it’s time to consider Brushfire. We’re here to ensure your holiday events run smoothly and efficiently, freeing you to focus on what matters most – creating memorable experiences for your attendees. 

Need convincing? Prepare to be inspired as you explore how a well-known holiday attraction achieved a triumphant launch through its collaboration with Brushfire, as detailed in this compelling case study.

Redefine your event management with Brushfire. Schedule a call today!