Discover how the Oklahoma Warriors elevated their fan experience, streamlined operations, and scored a championship win on and off the ice with Brushfire’s all-in-one event management platform.
The Oklahoma Warriors compete in the North American Hockey League (NAHL), one of junior hockey’s most competitive environments. Known for their winning culture and elite athlete development, the Warriors strive to deliver championship-caliber performances both on and off the ice, especially when it comes to unforgettable fan experiences.
Operating at the highest level of junior hockey means juggling tight timelines, complex logistics, and elevated expectations. The Warriors needed a single solution to manage everything from season ticketing and playoff rushes to seamless payment processing and actionable business insights. They also required tools that could enhance the fan experience, support sponsor relationships, and unify all operations under one roof.
Brushfire delivered an end-to-end event management platform, deeply integrated with Square, that allowed the Warriors to streamline operations and elevate game-day execution.
“The partnership we have with Brushfire has been absolutely amazing. The platform for customers is simple and quick to use while they buy online. The platform on our end selling at the box office, printing tickets is always super simple.” Tim Verstraete, Head of Information Technology, explains.
Using Brushfire, the team easily managed season ticket fulfillment, including promotional merchandise tracking. On the business side, Square’s integration enabled complete visibility into merchandise, concessions, and ticket sales, all in one dashboard.
When it came time for the playoffs, Brushfire’s agility made all the difference.
“The first year, Oklahoma went all the way through playoffs and won the championship. Brushfire was instrumental at that point for playoff games. We had a game within a week.”
Stephanie McDonald, the Director of Business Development, explains that from marketing to sponsor relations, the platform’s impact was felt across the organization: “Brushfire has made it so simple and easy for me to give hard data to our supporters and potential sponsors wanting to know if they spend their dollars with us, who’s going to see it.”
With Brushfire and Square, the Oklahoma Warriors unlocked:
For the Oklahoma Warriors, Brushfire isn’t just a ticketing platform—it’s a comprehensive solution that allows them to focus on what matters most: developing elite hockey talent and creating championship-caliber fan experiences.
The partnership demonstrates how championship organizations can leverage technology to maintain operational excellence while pursuing greatness both on and off the ice, continuing the legacy of excellence established by visionary founder Mary Anne Choi.
Youth Quake, overwhelmed by manual registration and support, found a solution with Brushfire. Automated tools and attendee support led to full registration in 33 hours, reducing support requests by 90%, and enabling sustainable growth.
Creating Holiday Magic with the Gift of Partnership and Streamlined Ticketing
Powering record-breaking attendance and zero wait times, Brushfire helped A Taste of Southlake serve up its most seamless—and successful—event yet.
