fbpx
Sign In

The Lights of Christmas

Keeping things merry & bright for this popular drive-thru Christmas attraction!

Share

One of the merriest and brightest Christmas events around the Pacific Northwest, The Lights of Christmas is an innovative and convenient experience for families in Stanwood, WA, with over one million lights and welcoming over 1.5 million people since the annual event started in 1997. Eventgoers listen to fun Christmas music while driving comfortably through the displays in their car. These spectacular lights, dazzling displays, and creative activities make up this memorable Christmas experience for people of all ages.

Challenges

As you can imagine, the Lights of Christmas (LOC) has a lot of moving parts to make sure their guests have a magical time. They need to manage the flow of vehicles through their event displays while ensuring that capacity is controlled and efficient. Furthermore, they need to have a way to sell more than just entry tickets; selling add-on items to attendees before their arrival would save time and make the lines for walk-up sales shorter and more manageable for the staff. Plus, Christmas season schedules can get hectic, and being in the PNW with unpredictable weather, LOC didn’t have enough manpower to assist attendees with last-minute questions, ticket exchanges, or add-ons.

“Support from your team has been such a game changer to make our event run more smoothly.”
Marlene Smith
Guest Services Manager

Solutions

Managing Capacities in 15-Minute Increments

LOC decided to stagger entrance times and sell tickets at individual time slots every 15 minutes, capping the number of tickets sold for each time slot. This allows them to keep vehicles flowing smoothly through their drive-through experiences and ensures maximum capacities are enforced at each time slot. By using Brushfire, LOC managed this process easily, resulting in over 17,000 vehicles going through their park last season without any issues.

Sell More Than Just Entry Tickets
Brushfire provided the option for LOC to use conditional forms for their add-ons. This allowed Lights of Christmas to charge for the add-on items without themselves being charged an additional ticketing fee. By offering this option, Lights of Christmas was able to streamline the process and improve the overall experience for attendees and staff by reducing lines for walk-up sales.

Providing Extra Support for Event Goers
Enter Brushfire’s Attendee Support team! During their two-month season, the Attendee Support team handled 1,300+ emails and phone calls from Lights of Christmas customers, addressing inquiries ranging from parking instructions to ticket exchanges. This support saved LOC almost 5,000 minutes of manpower, ensuring attendees received the assistance they needed and allowing LOC to focus on other aspects of their event.

Let Brushfire help you spread some Christmas cheer at your next holiday attraction! 

More Like This