Deployed a more user-friendly, streamlined way to get tickets to their fans
The Richardson Independent School District operates 55 campuses that serve more than 39,000 students. Offering a diverse athletic program to provide interested students with a wide variety of team and individual sports from which to choose, sporting events in the district would often see a great turnout from local fans.
RISD welcomes visitors and spectators to district events at junior high and high school stadiums and gymnasiums across the district. With a focus on interscholastic athletic competition that offers students an enriched school experience, the possibility of scholarship opportunities, and the development of lifetime leisure skills, RISD is committed to providing athletic experiences that play an enjoyable and rewarding role in their students’ lives.
Richardson ISD needed a more user-friendly, streamlined way to get people their tickets, especially as the pandemic set in. Enter Brushfire.
Due to the fact that their platform was only constructed to support season ticket purchases, RISD identified the need to establish a new ticketing portal that would allow people to purchase tickets for individual games as well. On top of that, RISD had to ensure they were limiting ticket sales to avoid capacity issues. In the early months of COVID-19, they wanted to only allow parents of the athletes to purchase tickets.
Knowing that in-person transactions weren’t going to be an option for the foreseeable future, RISD knew the time had come to embrace an online ticketing solution that was built for the current times.
To see more results of how Brushfire helped RISD succeed, download the full case study.