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Mobile Lead Capture: Turning Conversations Into Connections

Brushfire’s Mobile Lead Capture helps exhibitors instantly scan badges, collect attendee information, and organize leads in real time—so every conversation at your event turns into a valuable connection.

But here’s the thing, there’s a reason business cards have always been the punchline. Research shows 88% of them get thrown away within a week. And the handwritten notes that survive? By the time a vendor gets home, half of those are missing the context that made the conversation worth having in the first place.

That’s exactly what Brushfire’s Mobile Lead Capture solves. A simple scan captures contact info, notes, and tags in real time so every conversation stays exactly as valuable after the event as it was on the floor.

But if you’re the one running the event, there’s more to the story.

Lead capture isn’t just a vendor tool — it’s an organizer flex.

When you offer mobile lead capture as part of your exhibitor package, you’re giving sponsors something they actually care about: proof that showing up to your event was worth it. Exhibitors leave with organized, tagged, CRM-ready leads instead of a pile of business cards and a lot of optimism. That kind of value keeps them coming back and talking about your event to other vendors. Events that offer lead retrieval tools see exhibitor satisfaction increase by up to 40%.

It also happens to make you money!

Brushfire’s flexible pricing lets you bundle lead capture into sponsorship tiers, pass the cost to vendors, or offer it as a premium add-on. At $250 per vendor, many organizers resell it for $300–$500 or more. Not a bad return for a feature that basically sells itself.

And it plays nice with everything you already have.

No new apps. No new accounts. Mobile Lead Capture works directly with your existing Brushfire badges and QR codes — so the only thing that changes is how much your exhibitors love you at the end of the event.

Trade shows, conferences, association events, galas — if your exhibitors are investing in a booth, they deserve a smarter way to make it count.

Want the full picture? Download this free resource here: