Running events is hard enough without clunky systems getting in the way. At Brushfire, every update starts with your “wouldn’t it be cool if…” moments—and turns them into tools that handle the chaos behind the curtain. From payments and reporting to add-ons and attendee experience, we’re building so you and your team can actually enjoy the show.
As we look at everything that’s been built inside Brushfire, we mostly just want to say one thing: thank you!
The product changes you see in your dashboard don’t come from a boardroom or a guessing game. They start with you—your feedback, your ambition, your “wouldn’t it be cool if…” conversations with our support team. Because our whole goal is simple: handle the chaos behind the scenes so you and your team can actually enjoy the show. Below is a look at the kinds of tools we’ve rolled out together—and how they’re helping you run smoother events, with less stress and more delight.
Running events is hard enough without clunky systems slowing you down. We’ve focused on giving you more control, better data, and fewer headaches—so you can spend less time fighting software and more time serving people.
Square Tap to Pay
Accept contactless payments right from your phone. No extra hardware needed, which means fewer moving parts at the gate and faster lines when crowds are pouring in.
Square Invoices Integration
More flexibility in how you collect payments—perfect for sponsorships, schools, or any situation where “send an invoice” is the easiest next step.
Square Customer Groups
Automatically sync your attendees into smart customer groups in Square so you can follow up with the right people at the right time. That killer gala, that sold-out camp, that conference track? Now they’re not just events—they’re segments you can build on.
Enhanced Square Reconciliation Reports
Attendee-type breakdowns and per-event deposit details help you finally see what’s happening with your money, without exporting a dozen spreadsheets. Reconciliation feels less like detective work and more like… well, a report.
Data Viewer Permission
Let your team run the reports they need without giving them full admin access. Your finance team gets clarity, your event ops team gets answers, and you keep control of the keys.
Lead Capture
Give exhibitors and sponsors the ability to scan attendee badges and build their contact lists on-site. You get a premium add-on to sell; they get real leads instead of a fishbowl full of business cards.
Enhanced Add-Ons
Track parking passes, VIP upgrades, photo packages—whatever extras you offer—at the purchase level. That means cleaner data, better reporting, and more ways to grow revenue without adding more stress.
Cart Abandonment
Turn lost checkouts into real ticket sales using the Brushfire Ticketing + CartStack integration. With smart, branded email reminders that automatically follow up with people who drop off mid-purchase. This partnership gives you clear insight into where attendees are falling off and equips you with step-by-step strategies to pull them back in, boost attendance, and protect your bottom line.
Overhauled Exchange Support
Seamless even exchanges, easy upgrades with automatic payment handling, and flexible downgrades with configurable refund options. When someone needs to swap tickets, it doesn’t have to derail your team or your financials.
Shorter Checkout Timer
Cutting cart hold time from 30 minutes to 15 minutes helps high-demand events sell faster and reduces the number of tickets sitting in abandoned carts. More butts in seats, fewer ghosts in your reports.
Your attendees don’t think about backend systems. They think about:
“Can I get in easily?”
“Where do we park?”
“How did they do all this?”
We’ve been hard at work making sure their experience feels effortless and your team can stay focused on the moment.
Instant Ticket Access
Staff can pull up tickets via QR code or text right from the confirmation screen. When someone can’t find their email at the gate, your team can fix it in seconds—and keep the line moving.
Enhanced Web Ticket Customization
Custom layouts, branded backgrounds, header images, and more. Your tickets can finally look as good as your event, reinforcing your brand from purchase to gate.
Voting & Polling in the Event App
Live polls, real-time feedback, and audience voting turn your event from a one-way broadcast into a two-way conversation. Attendees feel heard. Speakers get instant insights. You get a more engaged crowd.
FTC Compliance & Transparent Pricing
All-inclusive ticket prices with fees included mean no surprises at checkout. When your attendees trust the price they see, they’re far more likely to complete their purchase.
We also added a Help button in the app so your team can reach our support faster when you need us—because nothing kills momentum like not knowing where to turn for help.
Every update starts the same way: with a conversation. A support ticket. A “hey, what if…” moment from someone trying to serve their community, congregation, students, or fans a little better.
That’s not changing.
Keep telling us what’s working, what’s not, and what you wish existed. Your feedback isn’t just welcome—it’s our roadmap. On our side, we’ll keep listening, building, and backing you up with real humans who care deeply about your events and the people who attend them. Because at the end of the day, our mission is pretty simple:
You plan the moments that matter. We’ll handle the messy parts behind the curtain.
So when the lights go up, the doors open, and the crowd starts pouring in, you and your team can pause, take a breath, and truly enjoy the show–because YOU helped build the system.
