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February Product Update: Introducing Refund Guarantee!

Give Your Attendees Peace of Mind While Protecting Your Bottom Line

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We’re excited to announce a game-changing addition to Brushfire: Refund Guarantee powered by Spot, now integrated into your ticketing workflow.

The Refund Dilemma Every Event Organizer Faces

If you’ve ever managed events, you know the challenge: processing refunds is time-consuming, costly, and pulls your team away from creating exceptional experiences. Every refund request means hours on customer service calls, revenue lost to processing fees, attendee frustration during already stressful situations, and administrative burden that diverts focus from your core mission.

Meanwhile, today’s attendees want flexibility. Life is unpredictable—illnesses, weather emergencies, family crises—and people hesitate to commit to tickets without some form of protection.

What if you could give attendees the confidence to purchase while eliminating refund headaches from your workflow entirely?

Introducing One-Click Refund Guarantee

With enhanced Refund Guarantee now integrated directly into Brushfire, the entire refund process is handled for you, while attendees get the “Cancel For Any Reason” guarantee they’re looking for.

 

Here’s how it works:

 

  1. Enable with one click – Turn on in your Brushfire dashboard 
  2. Attendees opt-in at checkout – During ticket purchase, they can add Cancel For Any Reason coverage for typically 5.75-6.5% of ticket value
  3. Completely off your shoulders – If life happens, attendees receive their refunds directly from Spot

Refund Guarantee is Ideal For:

  • Haunted attractions and seasonal events 
  • Churches and conference organizers 
  • Holiday festivals and Christmas events
  • Performing arts venues with reserved seating

And any organization looking to reduce refund-related workload.

Real Benefits for Your Organization

Eliminate Refund Requests. Pass along all refund processing and attendee communication to Spot.


Protect Your Revenue. Reduce chargebacks and administrative costs.


Faster Resolution. Refunds are processed quickly without impacting your workflow or requiring staff intervention.


Zero Risk. No additional liability or workload for your team once enabled.

Why Attendees Love It

Your ticket buyers get complete peace of mind with hassle-free refunds, fast refunds when life gets in the way, and transparent coverage terms. They can cancel for any reason, no questions asked, and receive 100% ticket price reimbursement including all taxes and fees when refunds are approved.

 

The results speak for themselves: Event organizers using similar refund programs report that 63% of customers are more likely to purchase tickets when Cancel For Any Reason coverage is offered, with an 8% increase in purchase conversion rates.

Seamlessly Integrated

Refund Guarantee is built directly into your Brushfire experience:

  • Widget appears naturally during checkout with no disruption to your ticket flow
  • Complete reporting to track Guarantee purchases and value delivered
  • Automatic synchronization when refunds are processed
  • Works with your existing setup—no technical work required

Get All the Details in One Place

Download our Refund Guarantee one-pager—everything you need to understand the benefits, see how it works, and share with your team.

Download the One-Pager

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