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The College Golf Experience

How CGX Sank Abandoned Carts and Drove Registrations with Brushfire

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The College Golf Experience (CGX) is an organization dedicated to bridging the gap between aspiring junior golfers and college coaches. By hosting events, camps, and showcases across the country, CGX provides young athletes with unique opportunities to demonstrate their skills, gain exposure, and interact directly with college coaches. These experiences not only help participants improve their game but also increase their chances of being recruited to play at the collegiate level. CGX is committed to supporting the next generation of golfers by offering them valuable insights, guidance, and direct access to the college golf recruiting process.

The Challenge

CGX faced a significant challenge: a high rate of abandoned carts during the event registration process. Potential participants would start the registration process but fail to complete it, leading to lost revenue and reduced event attendance. The organization needed a solution to re-engage these users and encourage them to complete their registrations.

Given the complexity of the registration process and the importance of these events for both athletes and coaches, reducing the abandoned cart rate was critical. CGX needed a platform robust enough to handle its registration needs while also being flexible enough to implement a solution that would reduce cart abandonment. Brushfire’s event registration platform provided both the reliability and seamless integration required to re-engage users who abandoned their carts.

“We wanted a simple solution that would make the registration process easier for our attendees, make scalability possible, and improve end-user experience. We can go to Brushfire with ideas and they’ll actually be considered. Anytime we’ve had a question or needed something set up, the team would turn it around quickly.”

The Solution

To address the challenge, Brushfire delivered a custom solution by integrating CartStack, the leading revenue recovery software for ticketed events. This integration allowed CGX to automatically send personalized follow-up emails to potential registrants who abandoned their carts during the sign-up process. From initial discussions to final deployment, Brushfire’s support team was hands-on, ensuring the integration was smooth and aligned with CGX’s goals.

The key features of the solution included:

  1. Automated Email Campaigns: Once a cart was abandoned, CartStack triggered a series of 3 personalized emails to remind the user of their incomplete registration, offering a seamless path back to where they left off.
  2. Real-Time Cart Monitoring: The integration allowed real-time monitoring of abandoned carts, ensuring that follow-up efforts were timely and relevant.
  3. User-Friendly Recovery: The personalized emails sent through CartStack included direct links back to the Brushfire platform, where users could easily complete their registrations without starting from scratch.
  4. Customizable Messaging: The College Golf Experience could tailor the messaging and timing of the follow-up emails to better resonate with their audience, increasing the likelihood of conversion.

Brushfire’s team worked closely with CGX to ensure that the integration was not only effective but also aligned with the organization’s branding and communication strategies.

The Results

The custom integration of CartStack with Brushfire’s registration platform resulted in a significant reduction in abandoned carts and an increase in completed registrations. CGX saw the following outcomes:

–  27% Recovery Rate 

– 57% Average Open Rate 

– Recovered over $15k in lost ticket revenue in 30 days 

– 100x Average ROI each month 

By integrating CartStack with Brushfire’s ticketing platform, you can efficiently monitor website visitors, gather real-time event and contact details, and send targeted multi-channel reminders. This effective integration helps recapture and reengage potential attendees who abandon their registration, leading to a notable boost in your event’s success.

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