Case Study: Legacy Dinner Theater
How Legacy Dinner Theater utilized Brushfire to enhance the dining and seating experience at Sneaky Pete's Wild West Dinner Show!
How CGX Sank Abandoned Carts and Drove Registrations with Brushfire
The College Golf Experience (CGX) is an organization dedicated to bridging the gap between aspiring junior golfers and college coaches. By hosting events, camps, and showcases across the country, CGX provides young athletes with unique opportunities to demonstrate their skills, gain exposure, and interact directly with college coaches. These experiences not only help participants improve their game but also increase their chances of being recruited to play at the collegiate level. CGX is committed to supporting the next generation of golfers by offering them valuable insights, guidance, and direct access to the college golf recruiting process.
CGX faced a significant challenge: a high rate of abandoned carts during the event registration process. Potential participants would start the registration process but fail to complete it, leading to lost revenue and reduced event attendance. The organization needed a solution to re-engage these users and encourage them to complete their registrations.
Given the complexity of the registration process and the importance of these events for both athletes and coaches, reducing the abandoned cart rate was critical. CGX needed a platform robust enough to handle its registration needs while also being flexible enough to implement a solution that would reduce cart abandonment. Brushfire’s event registration platform provided both the reliability and seamless integration required to re-engage users who abandoned their carts.
To address the challenge, Brushfire delivered a custom solution by integrating CartStack, the leading revenue recovery software for ticketed events. This integration allowed CGX to automatically send personalized follow-up emails to potential registrants who abandoned their carts during the sign-up process. From initial discussions to final deployment, Brushfire’s support team was hands-on, ensuring the integration was smooth and aligned with CGX’s goals.
The key features of the solution included:
Brushfire’s team worked closely with CGX to ensure that the integration was not only effective but also aligned with the organization’s branding and communication strategies.
The custom integration of CartStack with Brushfire’s registration platform resulted in a significant reduction in abandoned carts and an increase in completed registrations. CGX saw the following outcomes:
– 27% Recovery Rate
– 57% Average Open Rate
– Recovered over $15k in lost ticket revenue in 30 days
– 100x Average ROI each month
By integrating CartStack with Brushfire’s ticketing platform, you can efficiently monitor website visitors, gather real-time event and contact details, and send targeted multi-channel reminders. This effective integration helps recapture and reengage potential attendees who abandon their registration, leading to a notable boost in your event’s success.
How Legacy Dinner Theater utilized Brushfire to enhance the dining and seating experience at Sneaky Pete's Wild West Dinner Show!
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