Case Study: Piney Park
Creating Holiday Magic with the Gift of Partnership and Streamlined Ticketing
With no playbook but a clear vision, the City of Lake Elsinore successfully launched, promoted, and sold tickets to their first concert—resulting in a stress-free, high-impact event that brought the community together and paved the way for future success.
The City of Lake Elsinore, located in Southern California, is known for its vibrant community events and dedication to bringing enriching experiences to its residents. As part of its continued efforts to enhance local entertainment, the city planned to host its first-ever ticketed concert, a significant milestone that called for the right technology partner to ensure a smooth and successful event.
Planning and executing a first-time ticketed event comes with uncertainty and pressure. With no prior experience managing digital ticketing for a concert, the event organizer needed a reliable, easy-to-use solution that could integrate with their existing tools, particularly Square for payments.
The primary concerns included:
After discovering Brushfire through Square, the City of Lake Elsinore decided to give it a try. But what they found was far more than expected.
With the platform’s intuitive event setup tools, the city was able to quickly launch ticketing for their concert. The Square integration worked flawlessly, allowing for smooth transactions and onsite payments. But where Brushfire truly shined was in its customer service and support.
From the early stages of onboarding to the lead-up to the concert, the Brushfire team:
With Brushfire, the City of Lake Elsinore gained confidence in launching their first ticketed concert. The team felt supported, empowered, and reassured that the event would run smoothly.
For the City of Lake Elsinore, choosing Brushfire was the best decision they could have made for their inaugural ticketed concert. What started as an uncertain leap became a partnership grounded in trust, support, and exceptional user experience.
For more information on pricing strategies and best practices, be sure to check out our series on Maximizing Event Revenue.
Creating Holiday Magic with the Gift of Partnership and Streamlined Ticketing
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