Sign In

Effortless Concert Ticketing From Setup to Standing Ovation - How the City of Lake Elsinore Found Its Rhythm

With no playbook but a clear vision, the City of Lake Elsinore successfully launched, promoted, and sold tickets to their first concert—resulting in a stress-free, high-impact event that brought the community together and paved the way for future success.

Share

The City of Lake Elsinore, located in Southern California, is known for its vibrant community events and dedication to bringing enriching experiences to its residents. As part of its continued efforts to enhance local entertainment, the city planned to host its first-ever ticketed concert, a significant milestone that called for the right technology partner to ensure a smooth and successful event.

The Challenge

Planning and executing a first-time ticketed event comes with uncertainty and pressure. With no prior experience managing digital ticketing for a concert, the event organizer needed a reliable, easy-to-use solution that could integrate with their existing tools, particularly Square for payments.

The primary concerns included:

  • Navigating a digital ticketing platform for the first time
  • Ensuring seamless integration with Square
  • Keeping the solution affordable for a publicly funded city event
  • Having responsive and expert support during the planning and execution phases
“Brushfire has far exceeded my expectations regarding customer service. They can pivot quickly, offer fantastic industry-standard advice, and respond much quicker than other online service portals. They've not only created an easy-to-use, very affordable product, but they've made something that is pleasurable for the user as well.”
Beau Davis
Community Services Superintendent City of Lake Elsinore

The Solution

After discovering Brushfire through Square, the City of Lake Elsinore decided to give it a try. But what they found was far more than expected.

With the platform’s intuitive event setup tools, the city was able to quickly launch ticketing for their concert. The Square integration worked flawlessly, allowing for smooth transactions and onsite payments. But where Brushfire truly shined was in its customer service and support.

From the early stages of onboarding to the lead-up to the concert, the Brushfire team:

  • Provided industry-standard best practices to guide the city’s first ticketed event
  • Offered quick and responsive support, far exceeding expectations
  • Delivered a user-friendly experience for both staff and attendees
  • Maintained a level of affordability that matched the city’s budget

The Results

With Brushfire, the City of Lake Elsinore gained confidence in launching their first ticketed concert. The team felt supported, empowered, and reassured that the event would run smoothly.

For the City of Lake Elsinore, choosing Brushfire was the best decision they could have made for their inaugural ticketed concert. What started as an uncertain leap became a partnership grounded in trust, support, and exceptional user experience.

For more information on pricing strategies and best practices, be sure to check out our series on Maximizing Event Revenue. 

More Like This