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Oklahoma Auto Body Association: A Smooth Ride with Brushfire

The Oklahoma Auto Body Association streamlines tradeshow management and increases donations with Brushfire’s seamless platform and personalized customer support.

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The Oklahoma Auto Body Association (OKABA) is a cornerstone of the auto body industry, organizing an annual trade show and technical training for professionals in the field. This event is a major opportunity for attendees to engage with vendors, gain technical knowledge, and grow within their careers. As OKABA’s event grew, so did the complexity of managing registrations, ticketing, and overall attendee experience. Before Brushfire, the OKABA team relied on a fragmented, manual system that posed significant challenges in providing a seamless event experience.

The Challenge

OKABA’s previous system was a patchwork of different tools and manual processes, leading to several pain points:

  • Fragmented Systems: Multiple platforms were used for registration, donations, and communication, making it difficult to integrate them into a cohesive experience. This created duplicate work and increased the chance for errors.
  • Manual Processes: The lack of automation meant that the OKABA team had to manually track registrations, scan tickets, and handle all attendee communication, resulting in inefficiencies and frequent mistakes.
  • Limited Donation Management: OKABA struggled with donation collection, as there was no easy way to ask attendees for contributions or track donations in an organized manner.
“I needed everything to be streamlined, and with what Brushfire provides service-wise. I'm all in. It’s seamless, it's easy, you get excellent reporting. Doing everything through Brushfire, that's the key. I'm a firm believer that if I run everything through Brushfire, it just makes everything so much easier.”

-- Ementi Coary, OKABA

The Solution

OKABA decided to partner with Brushfire to overcome these challenges. Not only did Brushfire offer a powerful, integrated event management platform, but the personalized customer service provided by the Brushfire team was a game changer. The solutions Brushfire offered addressed each of OKABA’s pain points while enhancing the overall event experience.

  1. Integrated Event Management: Brushfire provided a unified platform for managing everything from registration and ticketing to attendee communication and donation collection. This integration eliminated the need for multiple tools and helped streamline OKABA’s workflow.
  2. Personalized Customer Service: From the very start, Brushfire’s customer service stood out to OKABA. The Brushfire team took the time to understand OKABA’s specific needs and worked closely with them to implement the solution. OKABA was assigned a dedicated support representative who was always available to answer questions, provide guidance, and assist with any technical challenges. This level of personalized service allowed the OKABA team to feel fully supported throughout the entire event planning process.
  3. Donation Feature: With Brushfire’s donation feature, OKABA was able to easily collect contributions during registration, streamlining the donation process for both the team and attendees. This not only made the donation process simpler but also provided OKABA with more opportunities to raise funds for their community outreach and industry advocacy efforts. The Brushfire team worked closely with OKABA to ensure the donation option was seamlessly integrated and easy for attendees to use.
  4. Automation and Efficiency: The Brushfire platform automated key processes such as ticketing, registration, and session management, allowing OKABA to focus on higher-level tasks instead of spending time on manual operations. The automation drastically reduced errors and allowed for smoother event day operations.

The Results

  1. Increased Operational Efficiency: By switching to Brushfire, OKABA reduced the time spent managing various systems and platforms. With everything centralized in one place, they were able to streamline processes and reduce human error, leading to more efficient event planning and execution.
  2. Simplified Donation Collection: The seamless donation feature provided by Brushfire allowed OKABA to easily raise funds during the registration process. Attendees were more inclined to donate because the process was integrated into the registration flow, and the donations were tracked automatically, giving OKABA the transparency and control they needed.
  3. Stronger Partnership with Brushfire: OKABA found the level of personalized customer service they received from Brushfire to be invaluable. The Brushfire team didn’t just provide a solution—they became a true partner in ensuring the success of the event. From dedicated account support to hands-on assistance with event setup and troubleshooting, Brushfire went above and beyond to ensure that OKABA’s event ran smoothly.

By leveraging Brushfire’s all-in-one platform and receiving personalized customer service, OKABA was able to streamline their operations, enhance the attendee experience, and raise more funds through integrated donations. The dedicated support from Brushfire’s team made the transition seamless, and their commitment to customer success empowered OKABA to deliver a truly exceptional event. 

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