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🎟️ Heritage Farmstead Museum Enhances Ticketing Efficiency

Heritage Farmstead Museum transformed its ticketing with Brushfire, offering seamless online sales, efficient check-in, and real-time reporting, boosting visitor satisfaction and revenue.

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Heritage Farmstead Museum, located in Plano, Texas, is a renowned historical site that offers visitors a glimpse into the region’s rich agricultural past. The museum provides educational programs, a variety of family-friendly experiences, farm exhibits, and an impressive holiday lights event. As the museum’s offerings grew in popularity, it became clear that their existing ticketing system needed an upgrade. In search of a more seamless, efficient, and scalable solution, Heritage Farmstead Museum partnered with Brushfire to implement an online ticketing system to meet their evolving needs.

The Challenge

Their previous system was cumbersome, lacked flexibility, and didn’t effectively support online sales, which led to long lines at the gate and administrative headaches. Moreover, the museum wanted to streamline the guest experience by offering online purchasing, digital ticketing, and efficient onsite check-in.

“We have enjoyed our partnership with Brushfire Tickets. From day one, Brushfire’s staff has been responsive to our questions and concerns about ticket processes and procedures. Their willingness to think outside the box, try new things, and adapt to our current ticketing needs has proven invaluable.”

— Myrle Bongiovanni, Heritage Farmstead Museum

The Solution

Brushfire’s user-friendly online ticketing platform was the perfect solution for Heritage Farmstead Museum’s unique needs. The platform’s flexibility, customization, and real-time reporting helped solve many of the museum’s ticketing challenges.

  1. Customizable Ticketing Options: Brushfire allowed Heritage Farmstead Museum to set up a variety of ticket types to cater to different events. From school field trips to special events like their Christmas lights show, Brushfire’s customizable event pages made it simple to sell tickets of all types.
  2. Seamless Online Purchasing: Brushfire’s online ticketing system allows attendees to purchase tickets in advance, avoiding long wait times at the gate. The process is streamlined, allowing for easy access via mobile and desktop devices. This shift to digital ticketing not only enhances the guest experience but also helps the museum capture more sales in advance, leading to better planning and capacity management.
  3. Real-Time Reporting & Revenue Optimization: The real-time reporting feature within Brushfire enabled the Heritage Farmstead Museum team to monitor ticket sales, attendee numbers, and event performance. This transparency was invaluable for both marketing and operational decisions. Furthermore, the museum could easily integrate add-ons, such as donation options and merchandise sales, directly into ticketing, maximizing revenue with minimal effort.
  4. Effortless Onsite Check-In: One of the most critical aspects of the transition to Brushfire was the system’s mobile check-in and auto-scan feature. The museum staff could quickly and efficiently check-in guests using their smartphones and tablets, reducing wait times and improving overall attendee satisfaction.

The Results

Heritage Farmstead Museum immediately improved ticketing efficiency after integrating Brushfire’s platform. The easy-to-use system streamlined operations, increased revenue, and provided valuable data insights. As a result, the museum could focus more on creating memorable, educational experiences for attendees and less on administrative tasks.

In the past year alone, the museum has welcomed over 42,000 attendees . The ability to manage ticket sales online and streamline onsite check-ins has allowed Heritage Farmstead Museum to handle this impressive growth with ease.

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