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How Brushfire Simplified Campfire Bookings at Adventure Farm! 🔥

Adventure Farm Aurora streamlined its campfire reservation process with Brushfire's interactive ticketing solution, featuring a clickable map and simplified booking management. This transformation improved efficiency, reduced staff workload, and enhanced the customer experience during peak seasons.

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Adventure Farm Aurora is a family-friendly attraction offering seasonal activities, including the highly popular campfire reservations. With 18 campfire sites available for booking, the farm attracts significant traffic during its peak seasons. However, their existing reservation system was creating challenges for both staff and attendees.

The Challenge

Adventure Farm Aurora faced several hurdles:

  • Overwhelming Presentation: Their website’s campfire reservation list was visually overwhelming, making it difficult for customers to navigate and select a site.
  • Lack of Interactivity: Customers expressed frustration with the lack of a visual interface to choose specific campfire sites and times.
  • Inefficient System: The existing system struggled to handle online reservations efficiently, leading to frequent inquiries and manual processes.

Limited Support: Adventure Farm Aurora needed robust support to streamline both online and walk-up ticket sales.

The Solution

  1. Clickable Map Integration
    Brushfire suggested transforming the campfire selection process by integrating a clickable map. This interactive feature would allow customers to visually select their desired campfire site and see available times.
  2. Enhanced Visual Organization
    To reduce visual clutter, Brushfire recommended breaking the campfire list into separate blocks, making it easier for customers to navigate.
  3. Prompts for Seamless Booking
    To guide attendees, Brushfire proposed adding intuitive prompts for selecting dates and times during the reservation process.
  4. Streamlined Reservation Management
    Brushfire offered to include customer details on the reservation spreadsheet, improving staff efficiency in managing bookings.
  5. Support and Training
    To ensure a smooth transition, Brushfire committed to providing equipment, training, and setup assistance.

The Results

With a targeted launch date for ticket sales set, Brushfire began integrating these features into Adventure Farm Aurora’s system immediately. The new solution was designed to:

  • Make the reservation process intuitive and visually appealing.
  • Improve attendee satisfaction through clear guidance and reduced confusion.
  • Alleviate staff workload by automating processes and reducing call volumes.
  • Handle peak-season traffic effectively, ensuring seamless online and walk-up sales.

By partnering with Brushfire, Adventure Farm Aurora transformed its ticketing system, offering an enhanced customer experience and streamlined operations. The interactive features, efficient pricing model, and dedicated support set the foundation for a successful season with improved traffic management and satisfied customers.

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