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Ministry at Scale, Without Compromise.

How The Gideons International unifies multi-state conventions — and prepares for a global rollout — with one platform built for relationships, not just registration.

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The Gideons International is known for placing Bibles in hotels—but their ministry spans much more. What began as an accountability network for traveling businessmen has grown into a global movement of Scripture distribution and evangelism across campuses, hospitals, offices, and communities. Auxiliary partners (wives who serve alongside) lead prayer, outreach, and Scripture placement, amplifying impact across 38 U.S. districts with multilingual, multigenerational teams and nonstop events. In 2024, they began unifying registration, check-in, reporting, and communications for all state conventions on Brushfire—serving an established member base with varied regional needs and a deeply relational culture.

The Challenge:

Across one organization with 38 distinct districts, each state convention required different fields—roles, camp numbers, auxiliary details, youth tracks—making a single template unworkable. 

Multi-page forms frustrated a seasoned member base, leading to higher abandon rates and widespread use of “pay later,” which in turn created unpaid balances, longer lines, and manual reconciliation at the door. 

Attendee data was fragmented across tools and email addresses, producing duplicate records and uncertainty about who was actually registered. Check-in was slow and inconsistent as badge lookups and ad-hoc processes stalled lines and spoiled first impressions. 

Meanwhile, 38 volunteer/state registrars needed repeated training, resources, and real-time help—especially as new leaders rotated in—because simple attendee changes weren’t self-service. All of this was compounded by looming international events with multi-currency needs, cultural differences, multilingual check-in, and assigned seating for 2,000+ in a single session.

“Our values align. It never felt like just a vendor call. It feels like family.”
Purity Haskins
Events Coordinator, The Gideons International

The Solution:

Brushfire standardized what should be consistent and customized what must be different. Each district received a tailored form; a single flow moved attendees to upfront payment; data now lives in one place; check-in and badging run smoothly; registrars received live trainings, videos, and help-center guides—backed by named humans, fast.

With Brushfire, they received: 

  • Streamlined checkout (upfront payment): One clear flow removes “pay later,” reducing onsite reconciliation and speeding doors-open.
  • Single source of truth: Registrations, payments, and attendee profiles now live in one place, cutting duplicates and mismatched emails.
  • Check-in & badging that moves: Faster lookups, clean lists, and badge exports that respect local designs keep lines moving.
  • Self-service edits: Attendees use their confirmation link to manage changes, removing back-office busywork for registrars.
  • Central comms: Confirmation, reminder, and update emails are standardized yet editable, so districts communicate clearly without starting from scratch.
  • Training & human support: Live video call meetings, short video walkthroughs, and help-center guides—plus named humans who answer fast—equip new and veteran registrars alike.

The Results:

All 38 districts are onboarding to a unified platform. Registration is faster with fewer drop-offs, data is cleaner, and check-in is quicker. Support scales beyond one person—every registrar has backup. The team is now piloting international events (12 countries, multiple currencies, and assigned seating for 2,000+) with Brushfire as a partner.

The Gideons International kept what makes each district unique while gaining a consistent, scalable backbone for registration, data, and check-in—built around real, human support. The result: smoother conventions today and a clear path to international scale tomorrow.

Ready to see how this would work for your events? Book 20 minutes with a Brushfire specialist to explore your setup.

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