In the week leading up to your event, your attendees will be preparing and anticipating what’s to come. As an event organizer, you can take advantage of this anticipation to build for the first day of your event! Here are a few tips on how to help your attendees arrive excited and prepared.
Social Media can be a useful tool for communicating with all types of attendees, even those who don’t know they are registering yet. Nobody wants to experience FOMO (Fear of Missing Out) so make sure your event is active on social media for attendees to share, like and encourage their friends to come! Did you know that in Brushfire you can customize the way your event appears on Facebook, iMessage, WhatsApp and more? Creating graphics and images is a great way to share on social media about your event. Do you have a speaker people are especially excited about? Share a quote from them as a way for people to have a “sneak peek” of your event. In Brushfire, you can customize an image for social media, iMessaging, and Whatsapp so that people can easily share and be a part of your event!
Email Blasts are also a great way to remind attendees and keep them excited about the upcoming conference. Do you have great advice for shopping and hotels around the venue? Let them know! A great tool with attendees at your events is knowing they are going to make the most out of the entire experience, so help them with that! You can also slow leak your itinerary, letting people know some surprises or exciting things that are happening that they were unaware of.
Here’s an example of a promotional email used for the Hillsong Conference using Brushfire:
Did you know that Brushfire has integrated e-mail marketing? This makes it easy for event coordinators to communicate to their attendees anything and everything they may need to know!
Creating a blog to go alongside your website is a valuable way for attendees to get to know more about the event, and be involved themselves! Do you have a social justice initiative that you will be highlighting at your event? You could create a blog around how you came to partner with them, or perhaps a blog from that organization. Partnering with people who will be attending and supporting your event is a great way for your attendees to interact before they even arrive
Women’s events can be one of the most exciting events of the year for both the attendee and the organization, why not get the most out of it? Through planning to build anticipation and excitement in the month leading up to your conference, women will already feel excited and a part of the event before it even takes place. Consider using a strong social media and email marketing campaign as a way to build expectancy! Brushfire is a premiere event registration for women’s conferences and includes many of the tools mentioned here!