February Product Update: Introducing Refund Guarantee!
Give Your Attendees Peace of Mind While Protecting Your Bottom Line
Cleaner imports, attendee peace of mind, and the Brushfire team that goes beyond the platform.
This month, we’re rolling out a small but genuinely useful improvement to how you import attendees, shining a light on a feature that’s already live and ready to work for your events, and taking a moment to celebrate the team that makes it all possible.
Here’s what’s new, what’s worth revisiting, and who’s behind the scenes.
Managing attendee data just got a whole lot smoother.
We’ve added a new optional column to Brushfire’s import process called Order Email, and it’s a simple change that makes a meaningful difference for how your data comes in.
Previously, each attendee imported into Brushfire was placed into their own individual order — one attendee, one order, every time. That works fine at a basic level, but it doesn’t always reflect how your registrations actually look in the real world, especially when families, teams, or groups register together.
Now, with the Order Email column, you can group attendees into shared orders right from your spreadsheet. Add the same Order Email address to multiple rows, and Brushfire will recognize them as part of the same order when you import. Different Order Email addresses stay separate, so you stay in control of how things are grouped.
The result: cleaner data, more organized orders, and a better experience when it’s time to communicate. When attendees are grouped under a shared order, order-level emails go out once per order instead of once per attendee. So if a family of five is registered together, they get one email, not five. No duplicate inboxes, no confused attendees wondering why they got the same message ten times.
It’s a small column with a big impact on how organized and professional your events run.
In case you missed it! Brushfire’s Spot Guarantee is live and ready to work for your events.
Spot is a refund option that your attendees can add to their ticket purchase. If something comes up and they can’t make it, Spot covers 80% of their ticket price! Here’s why it’s a win for everyone involved:
For your attendees: They can register with confidence, knowing life’s curveballs won’t cost them their ticket price. That security often makes the difference between “I’ll think about it” and an actual registration.
For you: When an attendee with Spot coverage cancels, you keep the original ticket revenue and that seat goes back into your available inventory to sell again. That means you have the opportunity to earn revenue from the same seat twice, while your attendee walks away protected rather than frustrated.
It’s fully flexible, too. You can enable or disable Spot on a per-event basis, so it fits right into your existing workflow without any one-size-fits-all commitment. If you haven’t explored Spot yet, now’s a great time to turn it on for your next event and see how it changes the dynamic for both your team and your attendees.
Download our Refund Guarantee one-pager—everything you need to understand the benefits, see how it works, and share with your team.
Great events don’t just happen. They’re built, managed, and executed by people who care about getting the details right. At Brushfire, that starts long before your event goes live and extends all the way through the final attendee through the door.
Our Support Team is with you at every stage. From helping you set up and configure your events on the platform to making sure everything is ready to go on the day-of, we’re in your corner throughout the entire process.
And for those who want an even deeper level of support, we offer two premium services designed to take the pressure off your team:
On-Site Support – We show up. Literally. Our team comes to your venue to train your registration and check-in staff, keep things running smoothly, and troubleshoot the system in real time so your team is set up to execute with confidence.
Attendee Support – Our in-house call center team becomes genuine experts on your event. They learn your ticket types, your policies, your details, and then they handle the calls, emails, refunds, exchanges, and questions so your team doesn’t have to.
Whether you need a little help or a full-service partner, Brushfire is built to support you at whatever level makes sense for your organization. Because behind every great event is a team that made it possible, and we’re proud to be part of yours.
As always, if you have questions about anything above, your Brushfire Team is happy to help — just reach out.